David Ledgerwood
David is a Managing Partner at Add1Zero where his team provides lead-to-close sales execution for tech-enabled B2B services companies ready to leap from 6 to 7 digits of revenue. He is also a co-host of the Leaders of B2B podcast. When David isn’t working, he spends time with his five kids and frequently travels between Dallas and Nashville to keep his interstate marriage alive.
Strategic acquisitions to enhance your company’s value with David Galante of Mobivity
Most of us have engaged with, and even built, products and platforms that make heavy use of messaging. But how does anyone know if those messages convert into sales or other actionable metrics? In this episode I sit down with David Galante, SVP of Marketing and Product Management at Mobivity to talk about how their […]
An Elegant Puzzle: Systems of Engineering Management (Author Interview) with Will Larson of Digg, Uber, and Stripe
There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Management can make the difference between fulfillment and frustration for teams, and, ultimately, the success or failure of companies. Will Larson’s An Elegant Puzzle tackles the challenges of […]
Hiring a dev team when you’re non-technical with Arian Mirzarafie Ahi
Ubiquitous platform technologies like WordPress open up a world of opportunities for entrepreneurs in every conceivable sector, yet even user-friendly tools usually require implementation and customization by qualified developers. In this episode with talk with Gun.io client, Arian Mirzarafie Ahi, a biologist and e-learning entrepreneur, about the difficulties of finding a great developer as a non-technical […]
AI for everyone, AI ethics, and problem solving with Yoav Rubin of Microsoft
Yoav Rubin is a Senior Software Engineer at Microsoft working on Azure AI. Previous to that he was a Research Staff Member and Master Inventor at IBM Research. He’s a published author and self described “software guy” with a lot of interesting perspectives on the state of the art in AI. Yoav talks with Ledge […]
Fractals! And let the scientist have the DevOps with Oksana Shmaliy
Oksana Shmaliy, scientist turned technologist, currently leads IT Strategy and Architecture at Grange Insurance, where she led the DevOps transformation company-wide. In this episode, Oksana and Ledge chat systems thinking, organizational scale, and how creative, multi-dimensional employees make the difference in high performance companies. Oksana gets super-meta, showing us how fractal theory can help us […]
Agile transformation and delivering “first value” with Jeff Despain of CHG Healthcare
One of the most difficult transitions an organization can make is moving from “how much will that cost?” and “how long with that take?” to “how quickly can we deliver first value?” That’s the essence of Agile transformation, so Ledge sat down with Jeff Despain, Sr. Director Engineering at CHG Healthcare to discuss the company’s […]
Look-alike audiences for B2B success with Olin Hyde of Leadcrunch
Facebook and Google pioneered lookalike audience marketing for B2C. Serial entrepreneur, and engineer-turned AI marketer, Olin Hyde, started Leadcrunch to do the same for B2B marketers, a group of buyers who behave in totally different patterns than consumers. Olin and Ledge discuss how engineers can learn about product-market fit for their ideas, and how SaaS […]
AI-powered superheroes, aka “the humans in the loop” with David (Gonzo) Gonzalez of Ziff.ai
David “Gonzo” Gonzalez is the CEO and Co-founder of Ziff.ai, a deep learning as a service platform. Ziff’s goal: Reduce the complexity required to profit from AI in an enterprise setting. In this episode, Gonzo and Ledge discuss how to answer the question, “How do I know as a business person if my business model can […]
Product management from zero to 120 million users with James Colgan of Microsoft
How do you make application changes when you have 120 million active monthly users? Ledge sat down for an amazingly useful chat with James Colgan, Microsoft’s Sr. Product Manager for Outlook Mobile to literally answer that question. For the last few years he’s been working with the largest, most complicated, and most sophisticated organizations with […]
The three pillars of engineering team productivity with Dan Lines and Ori Keren of Linear B
“How does your software development team measure performance?” — that’s the question Dan Lines and Ori Keren set out to answer with Linear B. Ledge sits down to talk with the duo, each veteran software engineering leaders with global teams and several high profile exits. While planning their solution, Dan and Ori reflected on their […]
Ethical engineering on the path to excellent systems with Liz Fong-Jones of Google and Honeycomb.io
Liz Fong-Jones is a 15-year Site Reliability Engineer. She’s a former Google and current SRE and observability advocate for Honeycomb.io. Liz evangelizes “Building Excellent Systems” that both look out for the people who use the system, and for the people who work on it. In this fascinating episode, she talks with Ledge about wide ranging […]
Best practices from distributed team management across 30 countries with Chris Overton of Elastic
Chris Overton is the VP of Cloud Engineering at open source leader, Elastic, a globally distributed company with engineers in more than 30 countries. Chris and Ledge discuss how supporting remote work is an unparalleled competitive advantage that allows for hiring the very best people, regardless of location. When the entire world is your candidate […]